The questions can give you a better understanding of your positioning in the face of competition on the web and how you can best meet the expectations of your target consumers. The objective is to have a good idea of your target audience and to understand what differentiates you from your competitors. Whatever your business, you must have a value proposition that gives you an advantage over your competitors. The idea is to think about how your products and services can sell on the Web, how you’ll differentiate yourself from your competition and what valuable information your visitors are looking for.
For example, if your company’s business model is the sale of mobile phones and related accessories, you need to know why people who don’t know you yet would go to your website rather you’re your competitor’s website. Are your products cheaper? Is your product range more varied? Do you offer niche products that your competitors don’t have? Is your information clear and personalized? Do you offer superior customer service?