Technology 2018-05-02T19:33:39+00:00


Today, everyone agrees that having a presence on the internet is important for a company. Indeed, the emergence of social networks, Web 2.0 and the development of online search tools such as Google or Bing has changed the way consumers inform themselves.
According to Internet Live Stats, there are about 3.5 billion Google searches a day. In developed countries, more than 80% of the population uses the Internet, according to Smartlnsights. It is therefore important, as president or marketing director, to optimize your company’s visibility on the Internet, to make yourself known to your target audience and gain market share on your competitors.
Discover now the best practices to gain visibility on the Internet by reading this article.
We offer you a step-by-step approach that will allow you to gain rapid and efficient visibility on the internet, without having thorough technical knowledge. Today, it is possible to quickly increase your company’s profits thanks to better visibility on the Internet.
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Before starting any marketing action to gain visibility on the Internet, it is important to define a strategic plan to define your framework for action. This will allow you to understand better the place your company can take on the Internet and what its strengths and weaknesses are. This strategic planning is usually done in three main stages: the analysis of your company’s environment and its competitors, the definition of your objectives and the development of your people.
This is similar to market research. You can start by asking yourself questions about your company’s resources:
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  • What budget are you willing to invest in marketing?
  • What resources are available internally to implement an action plan?
  • What is your financial situation and how could it change?
  • What initiatives have you already implemented on the web?
  • What is your growth stage?
  • How competitive is your market?

  • What are your main competitors and what actions do they take on the web?
  • What are their approximate market shares?
  • What is your current target audience?
  • What are its expectations and information needs on the web?
  • Can it be segmented according to different criteria, especially regarding its behavior?
The questions can give you a better understanding of your positioning in the face of competition on the web and how you can best meet the expectations of your target consumers. The objective is to have a good idea of your target audience and to understand what differentiates you from your competitors. Whatever your business, you must have a value proposition that gives you an advantage over your competitors. The idea is to think about how your products and services can sell on the Web, how you’ll differentiate yourself from your competition and what valuable information your visitors are looking for.
For example, if your company’s business model is the sale of mobile phones and related accessories, you need to know why people who don’t know you yet would go to your website rather you’re your competitor’s website. Are your products cheaper? Is your product range more varied? Do you offer niche products that your competitors don’t have? Is your information clear and personalized? Do you offer superior customer service?
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Once your strategy is defined, the next step is to adapt your site according to it. The objective here is that each representative of your target audience can find the information they are looking for. To do this, your menu navigation and page content and design must be optimized towards this goal. Don’t think about what you would like to have on your website, but think about what your customers might like to have on your website. Ideally, your site should be able to offer several ways to navigate according to the different segments of your target audience.
If your customers do not have a valid reason to browse your site specifically, they will simply go to the most popular competitor. It is also essential that your content is tailored to your target audience. Suppose you have identified three types of target clients: the rushed client, the low-budget client, and the client who doesn’t know what they want, it’s important that you have offers for.
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